- College:Journalism and Communications
Popular culture, or pop culture, consists of the cultural elements that prevail (at least numerically) in any given society, reflecting the major features of the cultural context in that society. The interpersonal interactions, needs and desires in the everyday life make up the framework of cultural mainstream, which subsequently results in popular culture. Since World War II a significant shift in popular culture has taken place: from the production of culture to the consumption of culture. This shift contributes to the birth of many products related to popular culture through media communication, connecting study of popular culture more closely with marketing communication. In order for the students to understand more about the connection between marketing communication and popular culture, this course integrates and applies relevant theories of cultural communication, interpretative phenomenology, and cultural psychology. Themes: 1. The process in which popular culture is formed; 2. How a certain type of popular culture becomes a global phenomenon; 3. The impact that popular culture may have on social development; 4. Consumer fanaticism in popular culture; 5. In what ways marketing communication may incorporate popular culture to enhance its effectiveness.