Customer Relationship Management

How to master the customer value, and promote customer relations, thereby increasing customer loyalty and improve customer satisfaction in order to create corporate profits, already is the most important issue of business survival. Customer relationship management covers the perspective of business functions, customer life-cycle perspective, consumer decision-making, brand map, RFID technology, mobile e-commerce, data mining, and by means of case studies to enable students to be able to get closer to the customer relationship management practice.